Typeform
Product Vision
Role
Lead Product Designer
Year
Nov 2018 - Apr 2019
Typeform is a software as a service company that specializes in online form building and online surveys. Its main software creates dynamic forms based on user needs. Typeform's software has been used by Apple, Airbnb, Uber and Nike.
Working with the Barcelona-based startup, I ideated, defined, and executed their product vision, serving as a north star for clarity and guidance.
Product Vision
I was brought in by Typeform’s Chief Design Officer Chris Linnett alongside Andy Gray (see our previous collaboration on Thread’s first iOS app here) to come and deliver a product vision project that would shape the company’s digital future.
As a small taskforce of two designers, we spearheaded the design efforts over several months, engaging the entire company in the exploration and design journey to gather valuable input. This inclusive process allowed us to create a multitude of design executions across mobile, tablet, smartwatch, and other platforms.
The vision was created to help address key business needs:
Provide a north star
How does Typeform look in 2020 and beyond?
Help us make a decision on 2019 towards this goal
The final vision piece, developed to inspire and guide Typeform’s product strategy, was presented internally to showcase where the company could be heading over the coming 2 – 5 years.
Examples of the product vision renders
For NDA reasons most of this work cannot be shared, I do however have a case study available offline.