Hey I’m Jeff 👋
A lead product designer living in Barcelona.
I’m passionate about designing products that create a positive impact on people’s lives, while strategically balancing key business objectives such as growth, retention, and profitability.
As a colourblind designer - red-green, hardly ideal when you're a Wales supporter - I bring a unique perspective to accessibility testing!
Outside of design I’m often found outdoors; hiking, snowboarding, or exploring new places. When stuck inside I enjoy experimenting with new recipes in the kitchen or mixing music — trying to be creative gives me that good energy.
I’m always available for chats regarding roles and potential collaboration, so if you want to get in touch please do so using the contact me page.
Things people have said about working with me…
“I was lucky enough to work with Jeff throughout his time at Deliveroo and would jump at the chance to work with him again.
Jeff is a brilliantly talented designer who can be relied on to create world class work out of whatever circumstances he is presented with - he can take messy, ambiguous, complicated requirements and turn them into beautiful, usable, ambitious experiences which millions of people now get to use on a daily basis.
Aside from being a great designer Jeff is also the kind of person you want on your team - he works without ego, isn’t precious about his decisions, helps raise up those around him and is adept at helping more junior folks grow both through his mentorship and just in them seeing how someone at his level operates.”
“I’ve been amazed by Jeff’s work during his time at Shazam. He used his visionary thinking and deep knowledge to come up full of suggestions for new feature concepts or simply dealing with common UX issues.
He is more than able to deliver quickly top quality work whilst dealing with the requirements of multiple stakeholders.”
Where I’ve worked
Deliveroo
Senior Staff Product Designer 2019 – 2023
London, UKI spearheaded the design and collaboration of several company-wide product visions, working closely with the C-suite and product teams to ensure the work was aligned to the business and user needs.
For several years, I served as a key member of the Central design team, responsible for maintaining design coherence and excellence across Deliveroo's three primary experiences – Consumer, Restaurant, and Rider – in a dozen countries.
More recently I had the role of Lead Designer in the Restaurant team. I oversaw a team of six designers to ensure the meticulous execution of design and product strategies, whilst collaborating closely with leads in the product teams. I played an active role in fostering team harmony and mentoring designers within their roles.
Some key impact measureables from my time at Deliveroo:
Deliveroo Plus x Amazon Prime:
Designed and shipped the largest growth initiative in 2021 at Deliveroo.
Generated 2+ million new subscribers over 3 years.
3% increase in global order volume = £££Saved Deliveroo £16m (and counting) through design thinking to simplify and provide clarity on a ‘Cost of living crisis’ business offering.
2 x Product visions delivered in consecutive years:
One pre-pandemic and one post-pandemic
Thread
Lead Product Designer • 2018 – 2019
London, UK • ContractI worked with the talented menswear startup Thread to design, create and ship their first iOS app which significantly improved sales and dramatically increased their retention rate.
16% uplift in sales revenue (vs forecast)
300% retention rate (vs forecast)
Increased user sentiment (4.2️ rating to 4.9)
Working alongside another designer I helped ideate, define, and execute a product vision to explore areas of growth for the company serving as their north star - providing clarity and guidance.
Typeform
Lead Product Designer • 2018 – 2019
Barcelona, Spain • ContractFarfetch
Senior Product Designer • 2017 – 2018
London, UK • ContractI lead the design side of a product vision piece to push Farfetch’s digital aspirations and was showcased internally to the whole company.
Worked in the core app team providing direction and clarity across multiple projects, helping the team to experiment their way to success.
Hive
Senior Product Designer • 2017 – 2018
London, UK • ContractIn my first contracting role I was brought into Hive to help the UX design team implement design consistency across their apps by creating, building out and embedding their first design system.
I was responsible for designing the iOS user experience to 300 million active users for the globally known app.
During my time here I designed multiple new sections of the app as well as lead the redesign of the Shazam app from the ground up – a design that still stands live today.
The impact of the redesigned Shazam app:
Increased traffic to Discover up 250%
Increased traffic to My Shazam up 10%
CTR on new native hero ads went up 12x vs old programmatic ads
User sentiment up (4.3 rating to 4.8)
Shazam
Senior Product Designer [iOS] • 2014 – 2017
London, UKI was the designer responsible for the app designs of City Index’s global spread betting platforms. As well as continuing to evolve their iPhone and Android apps I also designed their first iPad offering.
City Index
Senior Product Designer • 2014 – 2014
London, UKI was the sole designer at a small sports startup focused on designing and building 5 apps that more than 4 million sports fans in Australia used to keep up to date on sports scores, team news and data.
Sportsmate
Product Designer • 2012 – 2014
Melbourne, AustraliaI worked in one of the first App agencies in the UK that specialised in providing businesses such as UBS, Met Office and William Hill with app design and builds. Here is where I learnt how to work quick and churn out a raft of designs at speed.
Mubaloo
UX/UI Designer • 2010 – 2012
Bristol, UKMy first job straight out of university working in a 4 person agency that provided web design services to companies such as Jones Bootmaker and YachtWorld.
Futura
Junior Designer • 2008 – 2009
Bath, UK